What Type of Test Marketing Should Be Used When a Firm

question 74

Multiple Choice

What type of test marketing should be used when a firm wants to test the product and/or marketing mix variables through the company's normal distribution channels?

• A)controlled test markets
• B)electronic test markets
• C)simulated test markets
• D)norm test markets
• E)standard test markets

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Definitions:

Unified Communication

A system that integrates multiple methods of communication, such as email, phone, and video conferencing, into a single interface.

Feedback

Information provided as a response to actions, tasks, or behavior, intended to reinforce positives or identify areas for improvement.

Outcomes

The results or consequences that follow from specific actions, processes, or decisions.

Impersonal

Lacking personal emotion, attachment, or reference to specific individuals.