Which of the Following Would Serve as a Good Decision

question 46

Multiple Choice

Which of the following would serve as a good decision rule for managers in establishing the need for marketing research?

• A)ensuring that one's competitors are conducting market researches
• B)determining the value that can be derived from marketing research conducted by competitors
• C)determining the costs incurred by other companies in conducting marketing research
• D)comparing the value of the marketing research to the cost
• E)ensuring that the clients or customers are in favor of conducting the marketing research

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Definitions:

Coefficient

A numerical or constant quantity placed before and multiplying the variable in an algebraic expression.

Mathematical Expression

A combination of numbers, operators, and sometimes variables that represents a mathematical relationship or value.

Exponentiation

A process of multiplying a number by itself a specified number of times, indicated by the exponent.

Percentage Difference

A measure of the relative difference between two values, expressed as a percentage.