A Prescriptive Research Study

question 27

Multiple Choice

A prescriptive research study:

• A)provides information that allows the manager to best remedy the dissatisfaction.
• B)describes general marketing phenomena like customer satisfaction/dissatisfaction.
• C)determines the sources of dissatisfaction associated with marketing phenomena.
• D)attempts to uncover the factors that cause some event.
• E)mainly tests customer satisfaction levels.

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Definitions:

Fresh Air

Air from outside that is generally cleaner and not recirculated within a building, considered healthy to breathe.

Communication Skills

The ability to convey information to another effectively and efficiently, including verbal, non-verbal, written, and listening skills.

Interpersonal Skills

Skills used by a person to interact with others effectively, including communication, listening, conflict resolution, and empathy.

Assertiveness Skills

Assertiveness skills involve the ability to express one's opinions and needs in a direct, honest, and respectful manner.