Researchers Should Conduct Marketing Research Only When They Do Not

question 24

True/False

Researchers should conduct marketing research only when they do not have the information for decision making.

---

Definitions:

Variable Costs

Costs that change in proportion to the level of production or sales activities of a business.

Cost Per Unit

Cost per unit is the total expense incurred to create or purchase a unit of product, calculated by dividing total costs by the number of units produced or purchased.

Fixed Factory Overhead

Costs related to the production that do not vary with the level of output, such as rent, salaries of permanent staff, and depreciation.

Variable Direct Labor

The portion of labor costs that varies directly with production volume.