Some Suggested Remedies for Some of the Problems We See

question 38

Multiple Choice

Some suggested remedies for some of the problems we see in the marketing research industry are:

• A)certification,the passage of more restrictive legislation to govern the industry,and requiring all marketing researchers to annually pass standardized tests on marketing research.
• B)certification and a system of fining those found not to be conducting research studies at some minimum standard of performance.
• C)certification and education.
• D)requiring all employees of marketing research firms to have business degrees in marketing research and to pass a standardized test.
• E)passage of more restrictive legislation and an auditing system.

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Definitions:

Liability

A financial obligation or debt that an individual or company owes.

Advisors

Experienced professionals who provide expert advice and guidance in specific areas of business, finance, or other fields to individuals or organizations.

Skeptical

Doubtful or questioning, often requiring evidence before believing in the truth or effectiveness of something.

Venture Capitalists' Contributions

The financial, strategic, and operational support provided by venture capitalists to startups and growth-stage companies.