What Did the Marketing Research Association Do in 2005 That

question 67

Multiple Choice

What did the Marketing Research Association do in 2005 that changed the credentialing of marketing research professionals?

• A)They brought a lawsuit against several practitioners who were not qualified to practice marketing research.
• B)They required all practitioners to take a test on qualitative research methods.
• C)They created the Professional Researcher Certification program.
• D)They required all AACSB accredited colleges to offer a course in marketing research.
• E)Nothing has been done;one of the problems the industry has is that there is no credentialing program.

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Definitions:

Decimal Places

In a numerical value, decimal places denote the quantity of digits after the decimal point, such as two decimal places in 12.34.

Exponential Equation

An equation in which a variable appears in an exponent, presenting a form where the rate of change increases or decreases exponentially.

Decimal Places

The count of figures positioned to the right side of the decimal point within a number.

Equation

A mathematical formulation where two expressions are set equal to each other, indicating a balance.