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What was the significance of the years following the Industrial Revolution to the marketing research industry?
Self-Perception Theory
A theory suggesting that individuals develop their attitudes and feelings by observing their own behavior and concluding what attitudes must have caused them.
Observational Learning
The process of acquiring knowledge, behaviors, or skills by watching and imitating others rather than through direct experience.
Cognitive Dissonance
The inner turmoil experienced when an individual simultaneously holds conflicting beliefs, ideas, or values.
Self-Perception Theory
A theory by Daryl Bem that suggests individuals infer their own attitudes and emotions by observing their own behavior and the context in which it occurs.
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