Professional Organizations Try to Prescribe Ethical Behavior for Members by Creating

question 44

Multiple Choice

Professional organizations try to prescribe ethical behavior for members by creating:

• A)representatives in churches to influence future researchers.
• B)codes of ethical behavior.
• C)lobbyists who fight for higher ethical standards in government.
• D)examples of poor ethical behavior in other professions.
• E)means to participate in the development of certification standards in professions other than marketing research.

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Definitions:

Top-Down Approach

A method of analysis that starts with the broader economy or large investment categories and works its way down to individual stocks or securities.

Sales

The total amount of goods or services sold by a company within a specified period.

Internal Rate of Return

The discount rate at which the net present value of all the cash flows (both positive and negative) from a project or investment equals zero.

Salvage Value

The projected value an asset will hold for resale when it's no longer useful.