In Recent Years,marketing Researchers Have Come to View Themselves as Staff

question 62

Multiple Choice

In recent years,marketing researchers have come to view themselves as staff members who supply management with information,and information generated by their marketing research "tools." Marketing researchers,when confronted with a problem,determine which of their "tools" should be applied.This situation was discussed in your text and represents:

• A)a demise in the significance of research,in that the tools are too quickly applied instead of the researchers being involved in making strategy decisions for the firm.
• B)an objective method of conducting research that allows sophisticated tools to provide answers without researchers' subjectivity.
• C)the state of the art of marketing research,and is a good sign that the industry has been capable of designing the proper tools to solve client problems.
• D)marketing research using only quantitative or qualitative research.
• E)marketing researchers,who are to be commended for behaving as staff members,which keeps overhead low.

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Definitions:

Compound Interest

Calculated interest on a deposit or loan that involves the initial principal plus the interest that has built up in past periods.

Fraction

A mathematical expression representing the division of one integer by another, indicating a part of a whole.

Decimal Equivalent

A numerical value expressed as a decimal, representing the fraction of a whole number.

Percent Equivalent

A value that represents a part of a whole expressed as a percentage.