The Key Reason That the Marketing Concept Has Been Recognized

question 21

Multiple Choice

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

• A)is well established in marketing literature.
• B)has been recommended by successful marketing executives.
• C)always focuses on the consumer.
• D)does not rely on high-pressure selling.
• E)recognizes that profits are a result of sales volume.

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