A Marketing Strategy Consists of Selecting a Segment of the Market

question 46

Multiple Choice

A marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper:

• A)products for that target market.
• B)"mix" of product/service,price,promotion,and distribution for that market.
• C)promotion for that target market.
• D)incentives to allow a large percentage of the target market to purchase goods and services from the company.
• E)definition of the marketing "mission statement".

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Definitions:

Permissible Variation

The degree to which a value or dimension may vary without affecting the operation or purpose of a component or system.

Technical Drawing

A precise and detailed drawing, usually created by draftsmen or engineers, used to fully and clearly define requirements for engineered items.

Symbol

A graphical element used on drawings or in documentation to represent a specific concept, operation, or component without the need for textual explanation.

Squareness

The degree to which two surfaces or lines form a perfect 90-degree angle, indicating precision and alignment.