Which of the Following Statements Best Reflects the Purpose of Marketing

question 12

Multiple Choice

Which of the following statements best reflects the purpose of marketing research?

• A)to provide consumers with information they need to evaluate products and services at a profit
• B)to provide information that improves profitability
• C)to link external environments to the firm
• D)to link target markets to specific decision makers at all levels within firms
• E)to link the consumer to the marketer by providing information that can be used in making marketing decisions

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Definitions:

Twitter

A social media platform that allows users to post short messages, known as tweets, to share thoughts, news, or information.

Content Curation Sites

Online platforms where users can collect, organize, and share information or media from various sources on specific topics or interests.

Pinterest

A social media platform that allows users to discover, save, and share visual content related to their interests.

Scoop.It

An online content curation platform that allows users to discover, curate, and publish content on specific topics.