Frito-Lay Lemonade Is an Example of a Product Extension Which

question 24

True/False

Frito-Lay Lemonade is an example of a product extension which likely failed because of poor marketing research information.

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Stimulus

In behavioral psychology, a stimulus that naturally triggers a response without any need for prior learning.

Tone

The quality or character of sound or the attitude conveyed in speech or written text.

Air Puff

A technique often used in psychological experiments or eye exams, where a burst of air is directed towards the eye or skin to study reflexes or responses.