The Marketing Concept Is an Important Philosophy for Marketing Managers

question 54

Multiple Choice

The marketing concept is an important philosophy for marketing managers because it dictates:

• A)the amount of quarterly profits a firm will earn.
• B)the market share a firm will earn.
• C)day-to-day decisions that managers will make.
• D)whether or not the firm will reach its sales quota.
• E)an adequate rate of internal ROI.

Understand how charitable contributions impact taxable income and possible carryforwards for corporations.

Calculate the book net income for a corporation considering various expenses and contributions.

Recognize items that are adjusted from book income to arrive at taxable income.

Apply the dividends received deduction (DRD) and understand its impact on taxable income.