A Marketing Strategy Consists of Selecting a Segment of the Market

question 46

Multiple Choice

A marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper:

• A)products for that target market.
• B)"mix" of product/service,price,promotion,and distribution for that market.
• C)promotion for that target market.
• D)incentives to allow a large percentage of the target market to purchase goods and services from the company.
• E)definition of the marketing "mission statement".

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Definitions:

Neolithic Agricultural Villages

Early human settlements that emerged during the Neolithic era, characterized by farming practices, permanent structures, and the development of agricultural technologies.

Americas

Describes the continents of North and South America, including the Central American and Caribbean regions, recognized for their diverse cultures, languages, and histories.

Language Group

A collection of languages that share a common origin, exhibiting similarities in grammar, vocabulary, and syntax.

Sub-Saharan Africa

The area of the African continent situated south of the Sahara Desert, characterized by its distinct cultures, languages, and geographic features.