One of the Uses of Marketing Research Is to Identify

question 59

True/False

One of the uses of marketing research is to identify market opportunities;however,the identification of problems is not a use of marketing research,but rather a use of the firm's internal auditing system.

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Definitions:

Conscious Mind

The aspect of the mind that involves awareness of the immediate surroundings, thoughts, and sensations.

Libido

A term often used in psychoanalytic theory to denote the energy associated with the sexual drive and desire.

Id

In psychoanalytic theory, the part of the mind in which innate instinctual impulses and primary processes are manifest.

Superego

The component of the human psyche in Freudian psychoanalytic theory that mediates between the primal desires of the id and the moral standards of the ego, often associated with conscience.