Write the Correct Meaning for RIA

question 96

Short Answer

Write the correct meaning for RIA:

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Definitions:

Observable Actions

Behaviors or activities that can be seen and measured, often used in research to gather data on consumer habits or employee performance.

Benefits Sought

The specific advantages or positive outcomes that consumers desire when choosing among products or services.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchase history, product usage, or decision-making patterns.

Product Features

Specific characteristics or attributes of a product that are intended to enhance its appeal to potential buyers.