Write the Correct Meaning for DTRs

question 33

Short Answer

Write the correct meaning for DTRs:

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Definitions:

Involvement

The degree of personal relevance a consumer perceives in a purchasing decision, which can influence their buying behavior and loyalty.

Trial

An evaluation or test phase where a product or service is used temporarily to assess its performance, functionality, or suitability before full-scale use or launch.

Intended Audience

The specific group of people targeted by a message or product, for whom the content is specifically designed or adapted.

Promotion Program

A planned series of marketing activities aimed at increasing awareness of a product or brand, encouraging sales, and enhancing customer engagement.