Examlex
Predict the product for the following reaction.
Segmenting The Market
The method involves categorizing a wide market of current and prospective customers, both in the consumer and business spheres, into smaller segments that share common attributes.
Psychographic Variables
Characteristics of consumers, such as lifestyle, values, attitudes, and personality, used to understand and segment markets.
Demographic Variables
Characteristics of population segments used in market research and segmentation, such as age, gender, income, education level, and marital status.
Segment Specialization
A strategy where a business focuses on servicing a specific segment of the market with distinct needs or preferences.
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