Are the two substituents cis or trans? 
Definitions:
Marginal Revenue
The additional income generated from selling one more unit of a good or service.
Cartel Success
The effectiveness of a cartel, a group of independent market participants who collude to raise prices and restrict output, in achieving its objectives of maximizing the profits of its members.
Differentiated Product
A good or service that is distinct from its competitors through variation in design, function, or quality.
Business Cycle
The fluctuations in economic activity that an economy experiences over a period of time, characterized by phases of growth (expansion) and decline (recession).
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