What Action Step Must a Leader Take to Improve Customer

question 6

Multiple Choice

What action step must a leader take to improve customer satisfaction as competition enters,or prepares to enter the market?

• A)Leader should take steps to improve not only the physical product but customers' perceptions of it as well.
• B)Leader's sales promotion emphasis should shift from building selective demand to stimulating primary demand.
• C)Leader should continue sales promotion efforts aimed only at stimulating trial among later adopters.
• D)Sales-force efforts should shift from servicing existing customers to prospecting for new accounts.

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Definitions:

Legitimizing Myths

Beliefs or narratives used to justify and maintain social inequalities or the status quo by presenting them as natural or inevitable.

Inequalities

The condition of lacking equality, particularly in terms of status, rights, and chances.

Dominant Response

The most likely reaction or behavior to occur in a given situation, often under conditions of stress or high arousal.

Fierce Resolve

Strong determination or unwavering firmness in pursuing a goal or overcoming challenges.