The Marketing Action of Developing a Product Line with Features

question 9

Multiple Choice

The marketing action of developing a product line with features that are more appealing to a specific segment of potential customers is characteristic of the:

• A)market expansion strategy
• B)contraction strategy
• C)flanker strategy
• D)confrontation strategy

---

Definitions:

Health-Benefit Costs

The expenses associated with providing health care benefits to employees, including premiums for health insurance.

Disability Insurance

A type of insurance that provides financial support to individuals who are unable to work due to a disability.

Stock Purchase Plan

A program offered by a company allowing employees to buy shares of the company's stock, often at a discount, as part of their benefits package.

Performance Equation

A formula designed to assess the efficiency and effectiveness of an individual's or organization's performance based on various parameters.