Which of the Following Marketing Programs Is Used by the Niche

question 22

Multiple Choice

Which of the following marketing programs is used by the niche penetration strategy to increase the customers' ability to buy?

• A)moving relatively quickly to expand offerings to appeal to multiple segments
• B)offering free trial or extended warranty policies to reduce target customers' perceived risk
• C)attempting to maintain margins at level consistent with value of product to early adopters
• D)starting with high price but bringing out lower-priced versions in anticipation of competitive entries

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Definitions:

Accurate Empathy

The skill of understanding a client's thoughts, feelings, and struggles from their point of view.

Rogers

Carl Rogers was an influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of the self, free will, and the concept of self-actualization.

Overarching Goal

The primary, broad objective that guides a series of actions or strategic plans, often setting the direction for multiple sub-goals.

Rogers

Carl R. Rogers, a pioneering psychologist who founded person-centered therapy, emphasizing empathy, congruence, and unconditional positive regard in the therapeutic relationship.