Customers Are Surveyed and Asked Their Preferences Among Various Real

question 21

Multiple Choice

Customers are surveyed and asked their preferences among various real or hypothetical product configurations,each with attributes that are systematically varied.This is an example of:

• A)conjoint analysis
• B)cluster analysis
• C)logit analysis
• D)discriminant analysis

---

Definitions:

Synergy

The increased effectiveness or achievement that results when individuals or groups work together compared to when they work separately.

Stereotyping

The act of ascribing a fixed, oversimplified, and often exaggerated or prejudiced image or idea to a person or group.

Win-Win

A situation or outcome where all parties involved gain or achieve benefit.

Gender Egalitarianism

The belief in the equality of all genders, advocating for equal rights, responsibilities, and opportunities.