Marketing Decision-Makers,while Seeking to Win a Particular Position in a Customer's

question 28

Multiple Choice

Marketing decision-makers,while seeking to win a particular position in a customer's mind,endow their product with various kinds of attributes.The speed of a computer system,the roominess of a car,and a product's or service's being user-friendly are examples of which type of categorisation based on such attributes?

• A)simple physically based attributes
• B)complex physically based attributes
• C)essentially abstract attributes
• D)price

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Definitions:

Secondary Circular Reactions

A stage in Piaget's theory of cognitive development where infants (aged about 4-8 months) repeat interesting or enjoyable actions centered on their own body.

Deferred Imitation

The ability to replicate an action or behavior after a delay, indicating memory and cognitive development.

Sensorimotor Conditioning

A learning process in young children that involves mastering the integration of sensory information with motor responses, fundamental to cognitive development.

Organized Patterns

Structured sequences or arrangements of ideas, actions, or events that follow a consistent and recognizable order.