Identify the Incorrect Statement Concerning the Positioning Grid

question 10

Multiple Choice

Identify the incorrect statement concerning the positioning grid.

• A)It provides a visual representation of the positions of various products in a competitive set.
• B)Where more than two attributes are to be considered,multidimensional grids are produced.
• C)It indicates how products within a category compare on the level of as many attributes as are relevant.
• D)It identifies gaps that may exist either because of technical constraints or lack of prospective customers.

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Definitions:

Acres

A unit of area, primarily used in the United States, equal to 43,560 square feet or approximately 4,047 square meters.

Stem-and-Leaf Display

A graphical method of displaying numerical data, where each number is divided into a stem (the leading digit(s)) and a leaf (the last digit).

Kilograms

A unit of mass in the International System of Units (SI), equal to one thousand grams or approximately 2.20462 pounds.

Split Stems

A method in stem-and-leaf plots to split the stems for more refined data distribution visualization.