Using Price as One Dimension of a Positioning Grid,or as a Key

question 25

True/False

Using price as one dimension of a positioning grid,or as a key dimension on which a product is positioned,is very useful because price is a key driver of any marketing strategy.

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Definitions:

Household System

A system of measurement that includes drops, teaspoons, tablespoons, ounces, cups, pints, quarts, and gallons.

Equivalent

Equal in value, amount, function, meaning, or the like.

Ampicillin

A broad-spectrum penicillin antibiotic used to treat various infections caused by susceptible types of bacteria.

Capsule

A small, soluble container usually made of gelatin that encloses a dose of medication for oral administration.