Knight and Bowerman Originally Targeted High Performance Distance Runners

question 10

Multiple Choice

Knight and Bowerman originally targeted high performance distance runners.Europe's easyJet airline originally targeted leisure travellers.Gatorade's original target market consisted of athletes who needed to replenish water and salts lost through perspiration.Which type of segmentation do these examples highlight?

• A)demographic
• B)geographical
• C)behavioural
• D)geodemographic

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Definitions:

Positive Emotions

Feelings that are constructive, uplifting, and beneficial to well-being, such as happiness, love, contentment, and enthusiasm.

Enthusiasm

Intense and eager enjoyment, interest, or approval.

Laughter

A vocal expression of amusement, joy, or happiness, often involving audible bursts of sound.

Negative Emotions

Feelings that are generally considered undesirable, such as sadness, anger, fear, or jealousy, often resulting from adverse situations.