Examlex
Which of the following marketing questions underlines the market-attractiveness of a firm?
Economic Profits
The difference between a firm's total revenues and its total costs, including both explicit costs and opportunity costs, indicating the firm's financial performance beyond breaking even.
Market Price
The current price at which a good or service can be bought or sold in a marketplace, determined by the forces of supply and demand.
Economic Profits
Profits calculated by subtracting both explicit (direct payments) and implicit (opportunity) costs from total revenues.
Market Price
The ongoing selling or buying rate for an asset or service in a certain market.
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