Possible Shifts in Customer Needs and Behaviour,the Entry or Exit

question 12

Multiple Choice

Possible shifts in customer needs and behaviour,the entry or exit of competitors and changes in their strategies are considered during this step of constructing a market-attractiveness-competitive-position matrix for evaluating potential target markets.

• A)select market-attractiveness and competitive-position factors
• B)project future position for each segment
• C)rate segments on each factor and plot results on matrices
• D)weigh each of the market-attractiveness and competitive-position factors

---

Definitions:

Reaction Time

The amount of time taken to respond to a stimulus, an indication of the speed of cognitive processing and physical response.

High-Pitched Flute

A musical instrument within the flute family that produces higher frequencies of sound, often having a bright and penetrating tone.

9-Year-Old Boy

A human male child who has reached the age of nine, typically in the middle childhood stage, undergoing various developmental changes.

22-Year-Old Woman

Refers to a female individual who has reached the age of 22 years, indicating adulthood and legal age in most countries.