Which of the Following Statements Emphasises the Impact of Income

question 6

Multiple Choice

Which of the following statements emphasises the impact of income in segmenting markets geographically?

• A)Mobile service providers are focusing attention on the 65-plus segment to improve penetration.
• B)Toyota has launched an online information service aimed at women as they directly influence 8 out of 10 vehicle purchases.
• C)Nokia has launched a subsidiary to create an ultra-exclusive mobile telephone targeting customers buying prestige products.
• D)The increase in the number of working women has created needs for specialised goods and services.

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Definitions:

Representative Sample

A segment of a population that accurately represents the attributes of the total population.

Random Sample

A sampling method where each member of a population has an equal chance of being included in the sample, reducing bias and increasing the generalizability of results.

Representative Sample

A part of a population that precisely mirrors the characteristics of the whole population.

Random Sample

A random sample is a method of selecting a subset of individuals from a statistical population, where each individual has an equal chance of being chosen, ensuring representation.