Which of the Following Statements About Geographic Segmentation Is Incorrect

question 7

Multiple Choice

Which of the following statements about geographic segmentation is incorrect?

• A)It is used only in consumer markets.
• B)It is used when customers are unwilling to travel very far to obtain the goods they require.
• C)It is particularly important in retailing and many services businesses.
• D)It is helpful as regions vary in their sales potential,customer needs,etc.

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Definitions:

Paralanguage

The non-verbal elements of communication used to convey emotion and modify meaning, such as tone of voice, loudness, and pitch.

Aggrandizing

The act of increasing in size, power, or status.

Proxemics

The study of human use of space and the effects that population density has on behaviour, communication, and social interaction.

Territorial Space

The physical or psychological space that individuals or groups claim as their own and may defend against encroachment by others.