Which of the Following Marketing Questions Underlines the Market-Attractiveness of a Firm

question 14

Multiple Choice

Which of the following marketing questions underlines the market-attractiveness of a firm?

• A)Are there unmet or underserved needs we can satisfy?
• B)Can we perform against critical success factors?
• C)Stage of competing products in product life cycle: is the timing right?
• D)Can we differentiate?

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Definitions:

Discounted Cash Flow

A valuation method used to estimate the attractiveness of an investment opportunity, by calculating the present value of expected future cash flows.

Discounted Payback

A capital budgeting method that calculates the amount of time needed to recoup an investment based on its discounted cash flows.

Profitability Index

A calculation used to assess the desirability of an investment, defined as present value of future cash flows divided by initial investment.

Net Present Value

Net Present Value (NPV) is a financial measurement that calculates the current value of expected future cash flows from an investment, adjusted for time and interest.