The VALS 2 Segmentation Service,developed by Stanford Research Institute,builds on Which

question 17

Multiple Choice

The VALS 2 segmentation service,developed by Stanford Research Institute,builds on which of the following psychographic dimensions?

• A)ethnic affiliation
• B)family affiliation
• C)self-orientation
• D)sexual orientation

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Definitions:

Gaming Console Sales

The measure of commercial success for video gaming hardware, indicated by the volume of units sold to consumers.

Exponential Smoothing Model

A time series forecasting technique that applies decreasing weights to past observations for future predictions.

Smoothing Constant

A parameter used in exponential smoothing methods for forecasting, governing the rate at which more recent observations influence forecasts.

Car Sales

Represents the number of automobiles sold within a particular period, often used as an indicator of economic health and consumer behavior.