Examlex
Whereas geodemographic descriptors identify consumer target market segments based on who they are,what they do and where they are; behavioural descriptors identify consumer target market segments based on how consumers behave.
Homology
Homology refers to the similarity in structure, position, or evolutionary origin of traits among different species, indicating a common ancestral origin.
Homoplasy
The occurrence of similar traits in different species not due to common ancestry, often resulting from convergent evolution or evolutionary reversals.
Descendants
The offspring or later generations stemming from a particular ancestor or ancestral group.
Adaptation
The process by which a species becomes better suited to its environment through genetic changes that promote survival and reproduction.
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