'Primary Data Collected When Cheaper and Faster Secondary Data Will

question 20

Multiple Choice

'Primary data collected when cheaper and faster secondary data will do.Quantitative data collected without first collecting qualitative data.' These are examples of things that could go wrong in which step of the marketing research process?

• A)reporting results to the decision-maker
• B)determining data sources and types of data and research approaches required
• C)designing research: type of study,data collection approach,sample,etc.
• D)identifying managerial problem and establishing research objectives