The Design,collection,analysis and Reporting of Research Intended to Gather Data

question 15

Multiple Choice

The design,collection,analysis and reporting of research intended to gather data pertinent to a particular marketing challenge or situation is referred to as:

• A)data mining
• B)marketing research
• C)marketing databases
• D)project research

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Definitions:

Perceptual Vigilance

The tendency of individuals to notice and give preferential treatment to stimuli that are relevant to their current needs or interests.

Stimulus Organization

The process by which individuals perceive and organize sensory inputs into meaningful patterns or systems.

Algae Extracts

Algae extracts are substances derived from algae that are used in various industries, including cosmetics, food, and pharmaceuticals, for their beneficial properties.

Spa Products

Items and formulations designed for use in beauty and relaxation treatments, often found at spas.