The Theory That Seeks to Explain the Adoption Process of an Innovative

question 28

True/False

The theory that seeks to explain the adoption process of an innovative product or service over time among a group of potential buyers is known as the diffusion of innovations theory which consists of five stages: innovators,early adopters,early majority,late majority and laggards.

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Definitions:

Burden of Proof

The obligation to prove one's assertion or the validity of one's claim in a legal or regulatory context.

Old Boys' Network

An informal system of support and communication among men who have been educated at the same institution or who share similar social backgrounds.

Male Managers

Individuals who identify as male and hold managerial positions within an organization, overseeing operations and guiding teams.

Choice of Words

The selection of particular words or phrases in communication, significant in conveying the desired message accurately and effectively.