Telstra Successfully Entered the Mobile Phone Market by Initially Targeting

question 13

Multiple Choice

Telstra successfully entered the mobile phone market by initially targeting its landline customers taking advantage of its extensive infrastructure and experience in telephony.This example illustrates the use of a:

• A)market penetration strategy
• B)diversification strategy
• C)product development strategy
• D)market development strategy

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Definitions:

Electrically Neutral

A condition where an object or system has an equal number of positive and negative charges, leading to no net electrical charge.

Depolarization

A reversal in the electrical potential across a cell's plasma membrane, leading to the initiation of an action potential or nerve impulse.

Sodium Ions

Positively charged atoms of sodium, crucial for maintaining fluid balance and transmitting nerve impulses in the body.

Potassium Ions

Electrolytes with a positive charge found inside and outside of cells, essential for maintaining normal cell function including nerve impulse transmission and muscle contraction.