One Way for Top Level Executives to Gain Better Knowledge

question 15

True/False

One way for top level executives to gain better knowledge of the customer experience is to personally visit key accounts or intermediaries to learn firsthand how to serve them better.

---

Definitions:

Social-media Data

Information collected from social networking platforms that can include user interactions, preferences, and traffic, used for analysis or marketing purposes.

Interviews

Interviews refer to a formal conversation where questions are asked and answers are given, commonly used in the process of hiring new employees or gathering information.

Audience

The group of people for whom a piece of writing or a presentation is intended, whose interests and characteristics influence the content and style.

Audience Analysis

The process of understanding the characteristics, needs, and expectations of the people for whom you are creating content or messages.