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A service-dominant logic (SDL) perspective would suggest that a product such as Apple's iPad was successful because:
Payee's Name
The name of the individual or entity to whom payment is to be made on a check, draft, or other financial instrument.
Negotiation
The process by which parties discuss their differences, with the aim of reaching an agreement or improving understanding.
Assignment
The passing of property or rights from one individual to another.
Indorsement
The act of signing one's name on the back of a cheque or other negotiable instrument to make it payable to someone else.
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