A Distinct Subset of People with Similar Needs,circumstances and Characteristics

question 13

Multiple Choice

A distinct subset of people with similar needs,circumstances and characteristics that lead them to respond in a similar way to a particular product or service offering is known as a:

• A)market segment
• B)target market
• C)penetrated market
• D)marketing mix

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Definitions:

Pluralist

A belief or theory that political power in a society does not lie with the ruling elite but is distributed among multiple power bases.

Autonomous State

A concept referring to a government that operates independently, making its own decisions and policies without external influence.

Never Again

A phrase often associated with a pledge or commitment to prevent a reoccurrence of a devastating or tragic event in history, especially used in contexts of genocide and mass atrocities.

Pluralist Model

The pluralist model is a theory of democracy that emphasizes the role of diverse and competing interest groups in the political process.