What Technology Term Would Be Used to Describe the Capability

question 179

Multiple Choice

What technology term would be used to describe the capability of capturing visitor information to a website such as expressed product preferences,personal data,passwords,and financial information,including credit card numbers?

• A)spies
• B)spiders
• C)loggers
• D)cookies
• E)trackers

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Definitions:

Online Configurator

A digital tool allowing customers to customize the features or components of a product according to their preferences before purchasing.

Product Attributes

The characteristics, features, and qualities that define a specific product.

Interactive Marketing

A type of marketing where brands engage in a two-way communication with consumers, typically through digital platforms, to create a more personalized and engaging experience.

Media Richness

The ability of information transmission channels to effectively convey complex messages.