Customization Refers to

question 75

Multiple Choice

Customization refers to

• A)the specialization in one very small but highly sought out specialty item.
• B)Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
• C)the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
• D)items that are unique in every dimension to minimize feature bloat.
• E)novelty items used as sales promotions such as cups,hats,etc. ,that will be imprinted with a company logo and use the company colors and slogans if applicable.

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Definitions:

Personality Traits

Enduring characteristics or tendencies that define an individual's behavior across different situations and time.

Descriptive Methods

Research methods that involve observing and describing the behavior of a subject without influencing it in any way.

Causal Explanations

Reasoning that identifies causes or reasons for phenomena, often used to understand why something happened.

Experimental Methods

Research methodologies that involve the manipulation of variables to determine cause-and-effect relationships in controlled conditions.