Web Communities Refer to

question 113

Multiple Choice

Web communities refer to

• A)cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations.
• B)customers linked by a common Internet service provider.
• C)virtual reality games that allow players to create their own worlds,countries,towns,etc.
• D)websites that allow people to congregate online and exchange views on topics of common interest.
• E)all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.

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Definitions:

Brand Recognition

The extent to which consumers can identify a brand by its attributes, symbol, or design, without seeing the brand name.

Taco Bell

An American-based chain of fast food restaurants known for its Mexican-inspired menu items such as tacos and burritos.

Brand Messaging

Communications strategies and tactics used by companies to convey their brand's values, personality, and promises to potential and existing customers.

Competitive Environment

The dynamic external system in which a business competes and functions, including factors such as competitors, customers, and regulations.