The PRIMARY Way in Which Relationship Selling Creates Customer Value

question 145

Multiple Choice

The PRIMARY way in which relationship selling creates customer value is by

• A)assigning a single sales representative to a single customer.
• B)learning the customer's needs to maintain a long-term relationship of trust and respect.
• C)guaranteeing fair and equitable prices for each client regardless of the size of the purchase.
• D)providing cumulative discounts based on customer loyalty and the length of the customer relationship.
• E)guaranteeing fair and equitable sales practices for each customer regardless of the frequency of the purchase.

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