If a Brand Manager Wanted to Use LinkedIn to Promote

question 78

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his/her brand,the best way would be to

• A)monitor profiles for negative mentions of their brand.
• B)create a profile for his/her brand.
• C)use profiles of company employees for business-to-business image building.
• D)try to accumulate online "followers" for the business.
• E)buy ad space on the LinkedIn website.

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Definitions:

Chief Marketing Officer

A top executive role responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives.

Chief Communications Officer

A high-ranking executive responsible for overseeing an organization's internal and external communications strategies, public relations, and media relations.

Chief Business Officer

A top executive responsible for the overall business strategy and financial operations within an organization.

Chief Financial Officer

The executive responsible for managing the financial actions of a company, including financial planning and record-keeping.