Traditional Media Use One-Way Communication to Advertise Their Products

question 63

Multiple Choice

Traditional media use one-way communication to advertise their products.The consumers are therefore referred to as __________.

• A)one-way consumers
• B)passive receivers
• C)active-receivers
• D)traditional consumers
• E)traditional receivers

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Definitions:

DNA Cloning

Set of methods that uses living cells to mass-produce targeted DNA fragments.

Medical Application

The use or implementation of medical knowledge and techniques to treat diseases or maintain health.

Transgenic

Refers to a genetically modified organism that carries a gene from a different species.

Probe

Short fragment of DNA labeled with a tracer; designed to hybridize with a nucleotide sequence of interest.