In Using Social Media a Brand Manager Tries to Select

question 145

Multiple Choice

In using social media a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1) the number of daily visitors to the website and (2) __________.

• A)the availability of social network to run apps
• B)the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
• C)the characteristics of these visitors
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

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Definitions:

Direct Democracy

A form of democracy in which people decide on policy initiatives directly, without intermediaries or representatives.

Representative Democracy

A system of government where citizens vote to elect leaders to make policy decisions on their behalf.

Federal Level

Pertains to the national or governmental authority and actions of a country, as opposed to state or local levels.

Harold Lasswell

Harold Lasswell was an influential American political scientist and communications theorist best known for his studies on the role of propaganda in society, emphasizing the importance of analyzing "who says what, to whom, why, how, and with what effect."