Performance Measures for Social Media Are Divided into These Two

question 109

Multiple Choice

Performance measures for social media are divided into these two types: __________ and __________.

• A)number of photos uploaded; number of characters typed (comments,tweets,etc.)
• B)purchases made online; purchases made in a store as a result of a link from a social media website
• C)traditional media costs; social media costs
• D)number of "Views" of a YouTube video; number of "Likes" on Facebook
• E)those linked to inputs or costs; those tied to the outputs or revenues

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Definitions:

Average Variable Cost

The variable costs associated with production, when divided by the number of units produced, indicate the cost per unit.

Marginal Cost

The cost of producing one additional unit of a good or service, an important concept in economics for determining the optimal level of production.

Average Total Cost

The total cost to produce a given quantity of output divided by the quantity of output produced; it includes all opportunity costs.

Diminishing Marginal Returns

Refers to a point in production where adding an additional factor of production results in a smaller increase in output.